Trade media, ranging from ADWEEK to CORPORATE COUNSEL, functions to keep those in the business up-to-date on developments in the industry, ranging from people moves to emerging trends. If they go high-profile it's through their ability to break news. And, the publication, print/online, stays in that box: presenting the news, not jumping out of that box to exploit it as does legal tabloid Abovethelaw.com.
That's why, observes Hamilton Nolan in GAWKER, provocative thinker and communicator Michael Wolff might have been wrong for trade publication ADWEEK. Wolff pulls attention to his analysis and opinions. That's not a good fit for a trade. It's expected that ADWEEK will announce that, after about a year, Wolff will be moving on.
Not here at a trade, buddy.
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