"The Rogue" - Buzz, excerpts could kill sales

An author such as Joe McGinniss might ask himself if he wants influence or money.  Maybe he can't have both.  The buzz surrounding his expose "The Rogue" got him plenty of attention for his contentions about Sarah Palin.  And the excerpts from the book went viral. 

In its first week out the book sold about 6000 copies [Source: Nielsen Bookscan].  However, reports Burgess Everett in POLITICO, all the early publicity could convince readers that they already know plenty and there's no need to buy the book.  McGinniss might find book sales soon in a slump.