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August 01, 2011

Tufts: Best-seller Book Enhances All Brandnames

"A First-Rate Madness" by Nassir Ghaemi is 166 on Amazon.com.  The author works at Tufts, both its School of Medicine and its Mood Disorder Center.  The Tufts brandname is now golden. 

Reflection:  What will be the impact on that on the Harvard brandname? 

August 01, 2011 in Books, Branding |

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