Brand Windsor is certainly getting a shot of fresh attention. Two billion will watch the royal wedding. A billion dollars will flow in as revenues. That's just direct revenue. No one is factoring in the boost to the travel industry.
And in a world which never thought it could smile again after the financial crash has become giddy. In THE NEW YORKER, Lauren Collins reports that Guangdong Enterprises has on the market a mug to honor "the fairytale romantic union of all centuries." The mug features Kate Middleton and Prince Harry.