Even at AOL, the shaky edifice built on page views, more folks are talking Engagement. That represents an old-fashioned return to branding or the relationship created with the consumer, client, voter, or donor. U.S. House Speaker John Boehner is being dumped on because he can't engage with his championing of the Defense of Marriage Act, reports POLITICO.
If Barack Obama wants to be re-elected he will have to shift his focus from the pile-on of social media, be it his tweets or email orations, to what engages.
Bill Clinton had that down cold. Wounded, his mirror neurons were all revved up to connect with our pain. Through trial and error, Hillary Clinton learned to engage through her fierce intelligence and self-control. On "Mad Men," Sally Draper, tormented daughter of tormented Don, masters self-control and is emerging as the most engaging character on that show.
Donald Trump engages through a total lack of self-consciousness and, like Ronald Reagan, an intuitive feel for performance art. For years, Oprah could engage until that persona became merely stylized. She can't seem to grab hold of that ability again.
Those in the public affairs industry could engage prospects and current clients if they opine on the New Engagement. For instance, they could deconstruct the emerging candidates, on all sides, and make brilliant suggestions on how they can be more engaging. Tweeting, podcasting, YouTubing, blogging, and meeting by the Wall at Facebook are, as without an engagement strategy, so yesterday.
"Winning in the New Age of Engagement takes more than online savvy."
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