Can Rudy Guiliani, who recently spoke in New Hampshire, win the White House in 2012?
That depends on how strategically and shrewdly he can manage his public speaking. In politics, persona is everything. And the campaign is the role of a lifetime.
Ronald Reagan, who had divorce and age against him when he first ran for president, had all that down cold. It was Bil Clinton's presentation of self, along with then-goofy headband Hillary's loyal wife routine, which saved his campaign for a first term. Winston Churchill, who was written off as finished, put together a smash of a comeback on a unique inspirational kind of rhetoric he created. Sarah Palin, who probably won't wind up in any elected office again, had the courage to put together an offbeat persona. That was especially bold because she is a female and a conservative.
For speechwriters who have a passion for analyzing public speaking Campaign 2012 provides more than enough material for a powerful video to be downloaded on YouTube on the changing sounds of politics.
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