The Tea Party is still faring well. Last night it was a product placement on the popular "The Good Wife." However, one of its prominent members - Sarah Palin, along with her hustler daughter Bristol - may not be.
According to a recent poll by POLITICO, 49 percent of us indicated "I am all Paline-ed out." The poll was taken in relation to the tell-all, which really doesn't tell much, about her by a former aide who can't find a publisher. With the exception of classics and truly iconic brands like Coke, most brands risk over-exposure if not managed strategically. Political brands are especially vulnerable to the downright boredom generated by being around too much.
One reason former candidate for the U.S. Senate here in Connecticut Linda McMahon might have lost is that there was simply too much of her via television commercials. That itself made her vulnerable to over-exposure. But there was also the reality that the candidate was spending so much - her own money - on political advertising when so many others in the state were financially suffering.
How to keep a brand from being out there too much and in the wrong ways? Common communications sense tells us to protect it as we would any other key asset, be it our laptop when we take the commuter train from Connecticut to Manhattan or our skin when we're out in the sun. Brands, one might say, are living breathing entities. They are either being enhanced or being damaged.
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