Public relations is one industry that's growing. Depending on who's doing the counting, it could expand by more than 20 percent by 2018. No wonder. After all, as Richard Nelson hammers in WHAT COLOR IS YOUR PARACHUTE?, it's not the best qualified who gets the goodies. It's those who present themselves best for those goodies. PR's core competence is positioning and packaging to give clients the edge out there.
No surprise, the ambitious folks at Mediabistro.com have been targeting ownership of covering PR news. That means it's taking on the J.R. O'Dwyer operation, which has dominated for decades. Most of us in communications came of professional age following developments chronicled by Jack O'Dwyer. If you made a move, you wanted him to note it in his myriad publications.
Most recently, Mediabistro's PR NEWSER claims that it's the first to report that Todd Burke, Vice President of Corporate Communications at JetBlue, is gone. What's notable is that PR NEWSER noted this in its headline.
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