Naughty Is Good in Media Age: Caroline Giuliani

Rudy's daughter Caroline Giuliani, like her mother Donna, is involved in performance art.  Studying at Harvard, she wants to become an actress. 

So maybe, at some level of consciousness or unconsciousness, she knew the media value of being caught shoplifting $100 of cosmetics at Sephora.  Today, she's golden, especially after serving her sentence of one day of community service in the New York Department of Sanitation.  Yeah, sweet smelly Caroline.

Of course, naughty is good but bad might only be bad.  Had Caroline attempted to rob a bank she might have delivered a truly negative hit to her personal brand.   Let's hope Caroline keeps up the useful work of being just a little troubled.