Momentum for the recovery is down for the second quarter to a 2.4% growth in GDP, from 3.7% from the first. But that means there's still opportunity. We're a long way from the worst of 2009.
What I have learned about selling into an economy of scarcity versus abundance is that there's no going on automatic pilot. Every pitch I make, in whatever medium, has to be custom-made for the specific prospect or current client. That includes providing the evidence of success with similar kinds of work. For example, if the prospect is searching for a ghostwriter about an issue in Campaign 2012, I attach other material I have researched, conducted interviews for, and written on that subject.
That kind of non-generic approach gets noticed. Prospects who initially turned me down for one assignment keep me in mind for another. That because they appreciate the effort I put in. In about 40% of the situations, future assignments do come from that initial application.
More on selling ourselves in a Darwinian economy is in my new book OVER-50: HOW WE KEEP WORKING. It's in paperback and can be ordered online. Here you can download the book's Preface, Introduction, and Table of Contents Download Over50prefaceintrotoc.
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