Baby Boomers, once known as the Woodstock Generation, might be rebranded as the front lines of the Gray Revolution. This could be the way of extending the shelf life of a generation which had been able to achieve unique influence and power. Once again, it could become the game changer in social and economic trends.
In BUSINESS WEEK, Chris Farrell reports that by 2018, about 14.6 million additional nonfarm jobs will be created in the U.S. The Baby Bust generation, which followed the Baby Boomers, is too few in number to fill these jobs. The anticipated gap between manpower demand and supply will be bridged by keeping Baby Boomers in the labor force. As a result, predicts Farrell, "companies in all kinds of industries will face demands to overhaul the workplace to make it friendlier to aging employees."
Baby Boomers likely will be the first generation which never retires. They could be employed into their 70s, 80s and even 90s. However, this could happen without the expected hostility from younger generations which supposedly resent Baby Boomers taking jobs and promotions they want. That Gen War might never take place. In fact, X, Y, and Millennials might turn to Baby Boomers to mentor them on how to play the game.
My new book OVER-50: HOW WE KEEP WORKING could become the bible of how Baby Boomers get, keep and move onto better jobs.
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