First Communion Dresses - How Christian Expressions LLC made some seemingly big fat public relations mistakes

Maybe it was because, to some, communion represents a sacred entity.  Therefore they feel insulated from threats, the way Bishop Tobin did in instructing U.S. Representative Patrick Kennedy not to partake of the Eucharist.  The reason was Kennedy's policy stands, particularly on abortion.

That might have been the reason why Christian Expressions LLC didn't seem at its best when it bumped up against a public relations challenge.  That threat in the environment was my post on this blog late afternoon yesterday about Communion Dresses. 

Like all my recent commentary and my just-published novel it was heavy with irony, which has become the most effective and lowest-cost weapon of the 21st-century.  Look at how not even white-bread Disney messed with Letterman during the comic's own sex crisis.  Meanwhile, the too earnest by far Tiger Woods, like the never-light Jesus Christ, got crucified.

Christian Expressions LLC sent this email Download Communiondress.  Here are just some of the seeming big fat public relations mistakes that were made by Christian Expressions.  Its owner is Janice Lennon who tells me in the email "Our company has worked very hard over the years ..."  Like, if the Great Recession taught us nothing else it was the lack of correlation, never mind cause and effect relationship, between effort and results.  I worked very hard over the years to present myself as The Professional Woman.  No favorable outcomes were generated by that.

* The initial communications should have been by phone, not an email which makes threats that " ... we will defend it with all legal options." 

First of all, there's a paper trail.  No one should ever leave a paper trail if it can be avoided. 

Secondly, that menacing tone causes both parties to harden in their positions.  A fundamental of Dale Carnegie Systems teachings is: Begin in a friendly manner.  Dale Carnegie guru Mike Francoeur taught me everything I needed to start navigating the new economy.

Had Ms.  Lennon rang me up, I would have listened, been oriented toward compromise.  Could this have been a possible error of judgment arising from seeming low emotional intelligence [EI].  Here is my complimentary ebook on how to boost EI, which has had over a million downloads Download CUsersjasneDocumentsjg.

Now,  I have a very bad taste in my mouth.  Now, I myself am thinking legal remedies, coming from my side.  There are myriad grounds on which Genova Writing, Coaching and More can file a complaint against Christian Expressions LLC.  First I would have to investigate if it's a deep enough pocket worth suing. 

* The dispute could have and should have been formatted as a conversation.  Way back in 2000, there appeared "The Cluetrain Manifesto: The End of Business As Usual." In it, authors Doc Searls, David Weinberger, et al. tipped us off:

• "Markets are conversations"
• "Conversations among human beings sound human.  They are conducted in a human voice."
• "Companies need to realize their markets are often laughing.  At them."

* Christians called it "original sin."  Shakespeare called it "cankered in the grain."  That's the high-style way of reminding human beings that we are myopic.   

Before making any move, Ms. Lennon should have collected her team and reviewed the tone and content of the website http://myfirstcommunion.com.  As a web strategist I assess both many misguided messages and missed opportunities on the site.  Here is an article I published on DIGITAL MEDIA BUZZ about web strategy Download Articleonweb. 

Should legal action proceed and expert witnesses be called in, my hunch is that they will zero in on what the web seemed to signal, perhaps unintentionally.

There's plenty more that could be said on this.  But the best place for Christian Expressions LLC to start might be visiting and analyzing social media networks like Facebook and Linkedin.  It will see that we're all trying to pull together and figure out the new economy.

Comments

[Jason]

The company was correct to question this bloggers postings. There are too many perverts on the internet that see something sexual where it doesn't exist. 8 yr old girls in first communion dresses is not soft porn. I wonder about this bloggers motives. Perhaps to ridicule the Catholic church

[lmg]

After reading this blog and others by Jane Genova, I find the writer to be rude and immature. I truly hope no one is paying this woman for these articles.

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Say to abortion NO!

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Wow these are popular - look at all the responses. I am going to try my level best to use them and not just keep and gloat, but will try and match them up to the recipient

which will be interesting.
I see that Blackwells in Oxford appear to have plenty as well so no hanging around if you are int hat area...go get
Sogalitno - have emailed you offblog - settings havenow been changed and you should be OK now
Juxtabook - trust you will now take a look at the Shaw?

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Hi,
really interesting and informative article. Keep posting. Nice work, thanks for such information

[Josh]

"Now, I have a very bad taste in my mouth." Somehow I doubt this blogger has missed too many meals

[emillis]

After reading some of Jane Genova’s blogs regarding the Catholic church, it’s no surprise that she targeted children dressed for a catholic ceremony and then attacked the company for defending them. It show’s her lack of character.

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Christan expressions agency provides a wide variety of wedding and other gifts.Christan Expression LLc has served a number of men and women in getting useful gifts for special 0ccasions.They are a very popular name in market.

Good work Dude,Keep on posting such social Articles.

[Alan]

What a despicable thing to say about children. And then the blogger, in a typical liberal way, attacks the company about her first amendment rights.

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Dresses that you wear to graduation. If you have any links to places with nice dress, that would be very helpful. Its for a middle school graduation!

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Does anyone know where I can find cute dresses online? not like long ones but more summery ones?
i tried kohls and delias already.
thanks for all your help! =)

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Is Focus Online trying to trump Spiegel Online in anti-Americanism? This kind of superficial "journalism" makes me sick.

[Tom]

Is calling small children wearing religious clothing ‘semi porn’ slanderous (proper term would be libelous)? Many would say yes. More importantly, is it appropriate? Most would agree NO. This “blogger” crossed the line. Disgusting

[marthfor10]

I saw nothing pornographic in the child’s first communion pictures. Jane Genova should get her mind out of the gutter, or more likely, she was simply looking for some ‘shock value’ attention.

Either way, it shows how unprofessional she is.

[Sandra]

It's interesting that Ms. Jane Genova never explained why she believed small children wearing first communion dresses was "soft porn". Instead she began with attacks on her First Ammendment rights". The internet is a place where opinions vary and there will always be debate whether its someones right or it crosses the line.

Some people may look at Ms. Genova's biography and think she is over the hill and overweight.

http://speechwriting-ghostwriting.typepad.com/about.html

Of course that is subject to the readers own opinion and free speech is available to us all