Time Inc. and its flagship publication TIME had time to Change or Die. The Internet is no spring chicken and social media has become mainstream. Just look at the help-wanted on Craigslist.
Yet, TIME didn't change. Oh there were the superficial cosmetic tuneups. Both the whole thing was old-media: Too polished, too top-down and closed to a conversation, the writers too full of themselves. That iconic publication we were encouraged to become loyal to in college just drifted into irrelevance.
It will be a Bloody Turkey Season for about 540 employees at Time Inc. That's the number floating around. It could be more.
And my hunch is that these seemingly insulated old-media types are clueless about how to sing for their supper in a new-media world. Here's a complimentary e-book that might help them out, if they are willing to break open to reality Download SavingSoulsJaneGenova
Comments