It's all about influence. Not prestige. Not even profitability. So, those with a message about changing the game are likely to want to be in Politico.com, not THE WALL STREET JOURNAL, as is Philip K. Howard today. Howard's rant is against the plaintiff bar. No surprise, its tone is preachy and corporatese, its content too much. In new media, we select the documentation which has the most weight and leave the rest on glaze-over-ville.
Nothing wrong about having an op-ed in THE WALL STREET JOURNAL. Some leaders, who are out-of-touch, would see that as a plus. That might even give them access to being a guest on those Sunday morning talk shows that no one cares about any more.
Most, though, would opt for having their message in Politico.com. There it will be heard and resonate through the media, both new and old.
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