Few would disagree that the $7 million jury verdict for the allegedly lead-poisoned plaintiff against defendant Sherwin-Williams was partly due to the emotional oratory of the plaintiff lawyer. That litigation is "Shermeker Polland, et al. v. The Sherman Williams Co. Inc., et al." The trial was set in Jackson, Mississippi.
In the South, those who are alert to rhetorical nuances pay attention to how their churches persuade the sinful to be saved. That tradition which resonates with the cadences of the Bible might have helped Bill Clinton get elected for two terms. What resonates is the emotional content.
Perhaps the dignified his-own-man Atticus Finch in "To Kill a Mockingbird" might have won his case had he been less cerebral. Finch was an objective man and frequently that is counterproductive in most trial work, but particularly in the South.