What we're learning during this economic upheaval is this: Live by our wits, gut, street energy. Forget trying to figure out the rules and following them. Tycoon Rupert Murdoch seemed to always know that. It didn't take a global meltdown for him to stop being a rule-hugger.
In an interview with ADVERTISING AGE, media expert Michael Wolff observes, Murdoch "does what he wants to do - even if that might appear to be counterintuitive or dopey. He wants what he wants."
Ironically, newly unemployed lawyers, journalists, marketing executives are flocking to MBA programs - to learn more rules. They may have gotten into their current state of no work because they were, unlike Murdoch, rule-followers. What they didn't realize is that someone else made the rules and someone else is continually remaking them. That someone else is usually influential, powerful and employed.
In 2003, somehow I got the strength and courage to be that someone else. Here is my tale of doing what I want to do, professionally Download Geezerguts.
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