It's come to this: New York Times Co. plans pay cuts

The New York Times Co., which just can't seem to get the hang of digital, is reducing costs by cutting the pay of most employees.  In addition, it will be laying off about 100.

Why can some institutions change and some can't?  When polio was eradicated the March of Dimes successfully repositioned itself on a mission to prevent birth defects.  The Internet has been around for about 13 years and still the New York Times Co. can't adopt its tone, rhythm or content.