Pop culture products like Snuggie send all the right messages, with perfect timing. The term "doing a Snuggie" could enter the public relations vocabulary to refer to anything that is a perfect fit for client's communications needs.
Like GEICO's Caveman, for example, Snuggie tells us it's okay to feel bad. And plenty of us are feeling just that way these days. This is the ultimate comfort food, without the calories or guilt. Plus, it allows us to hide. Only our hands need to stick out from the fleece womb.
Another key message is that healing is open to everyone. Snuggie retails at about $14.99. I don't know anyone who can't afford it. And I don't travel in ritzy circles these days.
A third message is not to take ourselves seriously. If an odd creation like Snuggie is useful, why not wear it? And it doesn't matter a bit that we look, well, like we're medieval monks.
Those wanting or needing to make a bundle can deconstruct Snuggie, as well as GEICO's Caveman and New England cult figure Bob of Bob's Discount Furniture Stores. Find the formula which underlies successful pop culture. Hints: Contrarian, unsophisticated to the point of goofy, affordable, and promoted in cheesy ways.
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