Arianna Huffington knows how to own space. She took ownership of the liberal voice with HuffingtonPost.com, when neo-conservatives still dominated the conversation. More recently she took ownership of candid analysis of finance, more specifically the global meltdown.
At the World Economic Forum in Davos, Huffington took on the role of the Dominick Dunne of the economy. Her posts about Davos on her site leverage the Dunne formula:
- High-placed sources
- Mysterious people floating over to deliver information
- Celebrity gossip
- Solid insight, and
- Provocative analogies.
What Huffington serves up takes us way beyond the mainstream business media [MSM] such as THE WALL STREET JOURNAL. That's where an influential such as Huffington who starts out digital, rather than attempts to do digital, has the advantage of living and breathing the conversational tone and content of digital. Can those in MSM take that great leap off their top-down preachy perches and talk peer-to-peer with the rest of us?
If they want to try, here is my [free] e-book on saving their and other digital souls Download Savingsoulsonparkavenuekstreet. So far, more than 1000 old-media souls - and jobs - have been saved.