Bonnie "Next" Fuller Moving On to New Next

We should all be curious about what's the new next for Bonnie "Next" Fuller.  No surprise, she's leaving - her own choice, she claims - American Media.  Since she took that tabloid gig the gossip category has become not only glutted.  Free digital sites such as TMZ.COM provide dirt in real time and we don't have to pony up a few bucks in the supermarket for our once-fave rag.  Her attempt to bring STAR upscale and charge more was badly time.  Whatever.

Fuller asserts that the celebrity business is still not over.  We might assume that her next venture will still be in the celeb field, only digital.  Even print diva Tina Brown is now focused on digital.

I wonder, though, if celebrity as celebrity still has the powerful pull force it once did.  Oprah and TomKat are celebrities.  But that status is getting them less and less new stuff.  For example, Ellen Degeneres, who provides audiences with fresh entertainment every day, trumps Oprah in ratings.  And TomKat can't sell much these days.

Fuller's track record has been in spotting and exploiting trends, no matter how low-brow.  I bet she has plenty of backers for her Next because she knows how to turn trends into money.