Hillary Clinton - aka Lady Macbeth - may just benefit from bookgate. The two books being released about her portray her as, well, almost human. In "Her Way" by Jeff Gerth and don Van Natt Jr. and "A Woman in Charge" by Carl Bernstein we get a woman who has had her share of inner conflict and disappointments. It's even contended that she landed up in the major depression condition where most of us females eventually do. Her story is being positioned as a woman's story and that could resonate with us female voters and men with daughters who want them not to have to go through what the daughters' mothers had to.
How can Hillary use all this book buzz to help herself a lot?
Be out there as Almost Human. The late Anne Richards was one of the political geniuses who used potentially damaging material, e.g. her alcoholism - as a platform on which to feature the good stuff. Richards' former website cited her history of substance abuse.
Laugh about the book. As Jon Stewart and Michael Moore keep showing us, humor is the ultimate transmission system for messaging. Resisting the message positions the resistence as the old guard aka farts.
Let go of the tight grip she has on her online persona and throw the doors open to radical transparency. Hillary should author a cool blog.
Meanwhile, the authors of these books have a lot of heavy lifting to do to have us actually purchase yet one more tome about Hillary. Sure we will read the free content about the dirt in them but actually pony up the 20-something bucks ...