Maverick Journalist Helen Thomas has announced she will "kill herself" if Veep Dick Cheney decides to run for President in 2008. Okay, suicide rhetoric has become the way to get media coverage in this time of terrorism. Thomas sure is getting it.
Perhaps the only effective way to get the message out No More Boring Speeches to executives is for us speechwriters to pledge that we will kill ourselves at the sound of one more "the challenge today in this era of globalization, rapid change, and the fragmentation of the mass market ..."
I will suggest to our trusty leader David Murray, editor of THE SPEECHWRITER'S NEWSLETTER, that he announce our manifesto in the August issue: Poll shows ___ percent of current speechwriters threaten to check out if overused keywords like _______ pop up in executive rhetoric. Stay tuned, then, for some pretty lucrative freelance/job openings.
According to Lynn Wasnak of Writersmarket.com, the fee for putting together a 30-minute speech ranges from $4,064 to $6,000. And in the hot full-time market, salaries are six-figures.