Okay, the economy is better. Employees will be lobbying for little perks such as bringing the dog to the cubicle. Their argument is that having Fido there boosts productivity since everyone is happier, calmer, more apt to cooperate for more profits.
Could be. But the real productivity tool might be having beds in the cubicle. Would be a tight fit, sure, but worth it, at least in industries where fresh ideas matter. And, right now, that seems to include all industries -- US auto, advertising, publishing, PC, food.
See, during the past few months, informally I've been button-holing hundreds of creatives. You got it, their best thinking happens in bed when they're just fooling around on the laptop, after a nap, or while dreamin'. Mattresses, comforters, pillows tend to soak up the tension that makes us choke on those big thinking projects.
An example: A colleague gave me a blockbuster referral. You know the story: So eager to impress this prospect when putting together a proposal for a book/blog/mainstream media (MSM) coverage, I choked. Inside me was a block of frozen angst. Then I got into bed. Fido jumped in next to me. Muffy the 16-year old cat joined us. On a legal pad, I jotted down: Contrarian. The rest fell into place. I positioned everything just a little to the right of conventional wisdom. Amazing how such tinytinytiny refocusing could have such as major impact on concepts. And how easy it was it sell to the prospect. Result: In this era of project work only, I landed a retainer agreement.
Lesson learned: Desks don't belong in offices, even offices at home. Throw down a few mattresses and gain access to the promised land of what Tom Peters calls The Dramatically Different.