For us Baby Boomers there were no members of the Food Police checking lunch buckets. No Wellness Pests. No First Ladies with our best interests at heart.
We filled our mouths with Twinkies over-the-top sweet goo. No disappointment couldn't be gotten over.
When I didn't get an college teaching job after years of doctoral studying I bought a family-size box of Twinkies. That did the trick. Never again would I pursue academic excellence, I told myself. Eventually I moved on to writing whatever Corporate America wanted me to.
Well, another generation in the UK will be assured that they too will have access to this unique kind of pleasure and emotional remedy. PR Week reports:
"Frank PR has won a three-way pitch for the Twinkie brand ... [It will be] building awareness of the snack, which is currently sold in most UK supermarkets including Tesco and Sainsbury's."