Donald Trump's enemies assume that they got one more thing on him. And that's his "crude language." The New York Times zeroes in on his use of a slang term for referring to his rival, Ted Cruz.
But those critical must be living in a rhetorical bubble. For about 18 months my clients were primarily Millennial entrepreneurs. They were successful. But, they felt no need to position and package themselves in the old-line language of cautious business leaders.
Back in the early 1980s, Lee Iacocca shocked many with his departure from stilted corporate rhetoric. He would use the totally conversational phrases from real life. An example was "We got to ..." Eventually much of corporate rhetoric loosened up.
If his upward trajectory continues, Trump could wind up blowing up the way leaders had to talk in public. Next year at the World Economic Forum at Davos, those movers and shakers who deliver presentations could be importing Trump Crude.