"After a huge backlash, two openly gay city hoteliers [Ian Reisner and Mati Weiderpass] have issued a public apology for throwing an event with Republican presidential hopeful Ted Cruz, who opposes gay marriage." - Celeste Katz, "Two city hotel owners apologize after furor in gay community over Ted Cruz event," in the New York Daily News, April 27, 2015. Here is the article.
As gay men, Ian Reisner and Mati Weiderpass, should have known better. It was a slap in the face to the entire gay community to conduct an event with Ted Cruz. What were they thinking?
Some might speculate that Reisner and Weiderpass had a solid business rationale for doing what they did. But come on. Business is never all-business. There is also a public relations factor involved. Manage the branding part wrong and the media will be merciless in how you and your business will suffer.