Daily, I get notices that this member or that member of LinkedIn has put out there a provocative piece on this or that. Often there are serial publishers. Every week there's another notice of yet another bit of insight.
What immediately jumps to mind, at least my mind, is this: If the data and point of view are of such value and the author is such an expert and so well-connected, then why wasn't the material accepted by establishment media? You bet, an op-ed in The Wall Street Journal or The New York Times remains a workhorse for industrial-strength influence.
In short, becoming a high-profile author on LinkedIn can morph into a branding -, not a +.